The Pop Shop, which is being brought to Birmingham by Sauce Gallery and Punch Records, will feature Swifty’s Newsagents installation. This life size shop front was partly inspired by Peter Blake’s ‘Toy Shop’ and the artist’s fond memories of a local village newsagent in Lancashire. The Shop will also be home to the A-Z of Swifty Show, including pieces based around everything from Action Man to Zebedee from the Magic Roundabout.
The Pop Shop is the latest branch of Swifty’s expansive career. Having studied design at Manchester Polytechnic, at the age of 21 he trained under Neville Brody at The Face magazine. His work at The Face and later Arena led him to be recognised as one of the top new talents in the specialist world of typography.
In 1989 he joined the team at Straight No Chaser, a publication aimed at the jazz, jive and soul community. As art editor he drove the creative style that went on to embody the magazine as a whole. At the same time he established his own font company, Swifty Typograpfix, and spread himself between the magazine and producing fonts, record sleeves, club flyer designs and many other sidelines. Swifty dominated the scene, being the designer of choice for nearly every acid jazz label.
Sauce Gallery Curator Amar said:
“Swifty is a design legend whose work cuts across all typography boundaries. Bringing the Pop Shop to Birmingham is a real scoop for the city, and will give visitors a rare opportunity to see many of Swifty’s personal projects first hand.”
The Pop Shop will be open to the public at the Sauce Gallery, 5 The Custard Factory, Gibb Street, Digbeth from 11th December to 10th January 2009. For more information visit www.punch-records.co.uk
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